ProudPath
ProudPath, an environmentally conscious and significant platform established by PCNA, serves as a showcase for their array of eco-friendly initiatives. Initially outsourced, the responsibility of creating a branding strategy for this initiative fell upon my shoulders as the launch deadline approached and no approved branding was in place. Leading an in-house team, I spearheaded the development of the branding, overseeing the direction of the logo and online materials. Within the given time constraints, I formulated the initial colour palette and elements that formed the foundation of the brand’s visual identity. Additionally, I played a role in designing the book layout, ensuring a cohesive
